Managing to fully leverage the resources of LinkedIn marketing for B2B requires a strategy. You need to approach LinkedIn business as a piece of multi-channel strategy with objectives and allocate appropriate resources, while putting an emphasis on quality to be able to secure significant advantage on this platform.Read More
Your customers or clients are the lifeblood of your business. You need to find them wherever they are and grab their attention and eventually retain their loyalty for long term. One sure place to find them is through social media. And an effective social media marketing strategy is a surefire way of earning and keeping customers.Read More
Videos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a rise in streaming services such as Netflix, IGTV, Amazon Prime Video and many more; it also explains why over 87% of online marketers prefer engaging high quality video marketing strategies for their campaigns.Read More
It may seem odd to think of any form of digital marketing as old school but did you know that email marketing just celebrated its 40th birthday in 2018? Email marketing traces its origin way back in 1978 when the very first mass mail campaign was sent to around 400 recipients for Digital Equipment Corp campaign. It’s 2019 and everyone is still learning and relearning best ways on how to build an email list because email marketing has stood the test of time.Read More
In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attributed to the fact that consumers are quickly embracing the newest technology that will ease their life a little more.Read More
Which are the elements of a good infographic? I have been fascinated by infographics for a while, then I thought I would like to try my hand and create one myself. Even if I am not exactly a visual person, I am a great fun of the written word primarily, infographics are the exception of the rule in my case. I am not a professional designer, I am just a person with a sharp aesthetics sense. Back to the initial question, let’s explore a bit.Read More
As 2019 gains momentum, new technologies are coming out while existing ones are getting smarter. The targeted customers are not being left behind either; they’re getting savvier even as they get bombarded with more marketing each day. And as these changes continue, the goal of digital marketing strategy remains the same, to continue gaining and keeping the audience’s attention.Read More
Ranking the highest possible in search engines results is a fierce battle. An interminable ever-changing list of on page SEO and off page SEO factors impact these results.
The main purpose of on page SEO techniques is to naturally optimize a piece of content for search engines, in such manner that it is easily found and listed in front of targeted visitors.Read More
If there is an industry that has radically been affected by the growing spheres of influence of Google and Facebook, it’s the advertising industry. They control a duopoly of about 61% of US digital ad spend. The digital age has dramatically reshaped the advertising model from the traditional 30 second television spot to having to maintain a myriad of platforms and devices.Read More
Whether you’re considering chasing your passion for Pinterest and turning it into a part time money maker or are considering making it a full time business, there are many legit ways on how you can make money on Pinterest than you can count in one hand.Read More
If you’re wondering how to make money from YouTube then you probably have a YouTube channel or are considering creating one. And it’s for a good reason. More than 80% of YouTube viewers visit the site to either get help in solving a certain problem, learn something new or simply for entertainment.
Can you make money on Instagram? Let’s get an early hint by looking at some of last year’s statistics.
Instagram images get an average of 23% more engagement than their Facebook counterpart while brands see engagement rates 10 times higher on Instagram than they do on Facebook, 70% of users look up new brands on Instagram. Plus 31% of people who make more than 75K per year are present on Instagram.Read More