If there is an industry that has radically been affected by the growing spheres of influence of Google and Facebook, it’s the advertising industry. They control a duopoly of about 61% of US digital ad spend. The digital age has dramatically reshaped the advertising model from the traditional 30 second television spot to having to maintain a myriad of platforms and devices.Read More
All businesses need constantly new leads and new clients. In our digital century, this is done through free generated traffic and paid traffic. When referring to paid traffic Google AdWords Search Network and Google AdWords Display Advertising are among the main actors. This article is a Google AdWords tutorial that will discuss Google Display Network in detail.Read More
If you ask an expert this question most probably you will get an answer like “Depends”. Hmm very probative! Great answer indeed!
Depends on what? On your company’s strategy and goals. Are you looking to build a constant audience? Do you need to increase short time sales? Are you launching a new service/product? Which are the barriers to entry on your service/product market? Are you an established, recognized brand in your industry? There are many questions that need an answer before approaching the SEO/ PPS decision.Read More