Managing to fully leverage the resources of LinkedIn marketing for B2B requires a strategy. You need to approach LinkedIn business as a piece of multi-channel strategy with objectives and allocate appropriate resources, while putting an emphasis on quality to be able to secure significant advantage on this platform.Read More
Videos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a rise in streaming services such as Netflix, IGTV, Amazon Prime Video and many more; it also explains why over 87% of online marketers prefer engaging high quality video marketing strategies for their campaigns.Read More
In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attributed to the fact that consumers are quickly embracing the newest technology that will ease their life a little more.Read More
If there is an industry that has radically been affected by the growing spheres of influence of Google and Facebook, it’s the advertising industry. They control a duopoly of about 61% of US digital ad spend. The digital age has dramatically reshaped the advertising model from the traditional 30 second television spot to having to maintain a myriad of platforms and devices.Read More
All businesses need constantly new leads and new clients. In our digital century, this is done through free generated traffic and paid traffic. When referring to paid traffic Google AdWords Search Network and Google AdWords Display Advertising are among the main actors. This article is a Google AdWords tutorial that will discuss Google Display Network in detail.Read More
If you ask an expert this question most probably you will get an answer like “Depends”. Hmm very probative! Great answer indeed!
Depends on what? On your company’s strategy and goals. Are you looking to build a constant audience? Do you need to increase short time sales? Are you launching a new service/product? Which are the barriers to entry on your service/product market? Are you an established, recognized brand in your industry? There are many questions that need an answer before approaching the SEO/ PPS decision.Read More