The second largest search engine across the globe, YouTube prides with over 1 billion hours of video that are watched daily on its infrastructure. Whichever site you are on, it only takes seconds to come across a YouTube video. The video content sharing bandwagon is growing day by day as more marketers hop in, hence the desire to keep up with YouTube creative best practices.Read More
There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about a special case. This social and professional network is a powerhouse, ready to unleash its benefits for your business’s advantage.Read More
Over the years, Pinterest has evolved and has became the secret weapon with magical power to increase traffic for many bloggers. Pinterest is currently the sweet spot of marketing strategies to drive organic traffic to a site or blog. It is a traffic source that continuously grows over time by leaps and bounds. In this matter, Tailwind and Tailwind Tribes have a heavy word to say.Read More
Producing engaging, valuable, qualitative and diverse content for your online business is an ever-challenging task. However, it is not enough if you aim to produce buzz among online users around the world. You must have in depth knowledge of what engages your audience the most and what drives it away, which are the key performance areas of marketing activities in general and content marketing in particular.Read More
Influencer marketing is not a new concept, in fact it is a millennia old practice, from Ancient Greece orators to nowadays celebrities and superstars. Just that in our digital era it reaches new dimensions and found new ways of evolution. When Jacqueline Kennedy appeared in public wearing a jaguar coat, half of the world rushed to buy and wear a jaguar coat.Read More
Why use Instagram for business?
Well, let’s check the numbers first, to be convinced.
The number of active monthly users of Instagram was more than 800 million by September 2017 and assuming this rate is conserved it is expected to hit the 1 billion threshold during 2018. Also, the number of daily active users already reached half billion.Read More
Social Media Marketing is not a nice to have any more, it’s an absolute must in any marketing strategy and there is no company in this world that can afford to ignore it.
We all have personal accounts on social media networks, nowadays if you don’t have such an account you do not exist, the same is valid for companies, they should have social media presence. This is not just a transitory tendency, social media has lately become a valuable marketing tool and is here to stay.Read More