Posts in Strategy
What Is A/B Testing? Learn How to Run One Here

Anyone in business, whether new or experienced, wants their message or product to impact their target and eventually have high conversions or gain more customers, right? Site owners often leverage analytics on their sites but most of them forget to leverage the data to improve their marketing performance. But without actively testing with A/B testing tools, it’s dicey trying to improve on your efforts.

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Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages

“Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. An optimized high converting landing page is the “wonder tool” that direct prospects to your sales funnel.

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YouTube Best Practices for Business in 2019

The second largest search engine across the globe, YouTube prides with over 1 billion hours of video that are watched daily on its infrastructure. Whichever site you are on, it only takes seconds to come across a YouTube video. The video content sharing bandwagon is growing day by day as more marketers hop in, hence the desire to keep up with YouTube creative best practices.

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LinkedIn Best Practices for Business in 2019

There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about a special case. This social and professional network is a powerhouse, ready to unleash its benefits for your business’s advantage.

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Pinterest Best Practices for Business in 2019

As you have probably found out by now, Pinterest made some major changes in their algorithm this summer and consequently, we have to update our Pinterest best practices for business from now on and in 2019.

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The 30 Marketing KPIs to Assess Marketing Success

Producing engaging, valuable, qualitative and diverse content for your online business is an ever-challenging task. However, it is not enough if you aim to produce buzz among online users around the world. You must have in depth knowledge of what engages your audience the most and what drives it away, which are the key performance areas of marketing activities in general and content marketing in particular.

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SEO. How I Got My Website on the First Page of Google

Most bloggers or site owners dream about having their blog/site appearing in the first position of search engine results, or most often Google’s first page. When I hear affirmations like these “I have a two months blog and I want to get on the first page of Google in 24 h, if possible” most often it makes me laugh.

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Do You Know the 10 Core Pillars of a Content Marketing Strategy?

The content marketing strategy is practically a blueprint that comprises processes, standards and topics to help you plan, create and publish your content. The strategy is the foundation of reaching your business goals. It is a sort of magnetic compass that you have to craft on your own measure to show you the way to your objectives. And of course, we are all striving to find the best content marketing strategy that works for our business.

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