Posts in Strategy
LinkedIn Marketing Strategies and Tips That You Need To Know

Managing to fully leverage the resources of LinkedIn marketing for B2B requires a strategy. You need to approach LinkedIn business as a piece of multi-channel strategy with objectives and allocate appropriate resources, while putting an emphasis on quality to be able to secure significant advantage on this platform.

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How to Build an Effective Social Media Marketing Strategy

Your customers or clients are the lifeblood of your business. You need to find them wherever they are and grab their attention and eventually retain their loyalty for long term. One sure place to find them is through social media. And an effective social media marketing strategy is a surefire way of earning and keeping customers.

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How to Build Top Video Marketing Strategies - with Tips

Videos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a rise in streaming services such as Netflix, IGTV, Amazon Prime Video and many more; it also explains why over 87% of online marketers prefer engaging high quality video marketing strategies for their campaigns.

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How To Build Your Email List From Scratch - Expert Advice

It may seem odd to think of any form of digital marketing as old school but did you know that email marketing just celebrated its 40th birthday in 2018? Email marketing traces its origin way back in 1978 when the very first mass mail campaign was sent to around 400 recipients for Digital Equipment Corp campaign. It’s 2019 and everyone is still learning and relearning best ways on how to build an email list because email marketing has stood the test of time.

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Mobile Advertising - Why Is It So Successful?

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attributed to the fact that consumers are quickly embracing the newest technology that will ease their life a little more.

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Top Digital Marketing Strategy - How To Ace It

As 2019 gains momentum, new technologies are coming out while existing ones are getting smarter. The targeted customers are not being left behind either; they’re getting savvier even as they get bombarded with more marketing each day. And as these changes continue, the goal of digital marketing strategy remains the same, to continue gaining and keeping the audience’s attention.

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Native Ads an Efficient Way to Boost Visibility and Gain New Clients

If there is an industry that has radically been affected by the growing spheres of influence of Google and Facebook, it’s the advertising industry.  They control a duopoly of about 61% of US digital ad spend. The digital age has dramatically reshaped the advertising model from the traditional 30 second television spot to having to maintain a myriad of platforms and devices.

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Want To Make Money on Pinterest? Here are 5 Brilliant Ways

Whether you’re considering chasing your passion for Pinterest and turning it into a part time money maker or are considering making it a full time business, there are many legit ways on how you can make money on Pinterest than you can count in one hand.

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What Is A/B Testing? Learn How to Run One Here

Anyone in business, whether new or experienced, wants their message or product to impact their target and eventually have high conversions or gain more customers, right? Site owners often leverage analytics on their sites but most of them forget to leverage the data to improve their marketing performance. But without actively testing with A/B testing tools, it’s dicey trying to improve on your efforts.

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Landing Pages Best Practices! How to Solve the Labyrinth of Converting Landing Pages

“Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. An optimized high converting landing page is the “wonder tool” that direct prospects to your sales funnel.

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YouTube Best Practices for Business in 2019

The second largest search engine across the globe, YouTube prides with over 1 billion hours of video that are watched daily on its infrastructure. Whichever site you are on, it only takes seconds to come across a YouTube video. The video content sharing bandwagon is growing day by day as more marketers hop in, hence the desire to keep up with YouTube creative best practices.

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LinkedIn Best Practices for Business in 2019

There’s no secret that the power of social media is incredible. Everyone knows about Facebook, Twitter and Instagram. All these social channels are here to help you connect with your clients, colleagues and other professionals. However, when it comes to LinkedIn, we are talking about a special case. This social and professional network is a powerhouse, ready to unleash its benefits for your business’s advantage.

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