40+ Free Marketing Ebooks to Improve Your Know How
In an informational era, knowledge means power. Here is a comprehensive list of free marketing ebooks to help you advance fast forward and power up your marketing game. You have bellow a selection of the best digital marketing ebooks free for download in pdf format, conceived by influential leaders in marketing and prominent marketing companies.
List of Free Marketing Ebooks 2018
1. Social Media Marketing Industry Report
Be always up to date with the latest tendencies in social media and see how marketers use Social Media to expand the business they work for. The report includes insights from 5700 marketers that indicate where they concentrate their efforts on social media, their plans with paid and organic social media.
2. How to Create Content That Converts
A strait to the point presentation of the “5Cs” of effective content marketing. Just creating content is not enough, we need content that converts, that is a marketing advocate and does its job well. In order for your content marketing to generate the desired results you need to come up with cornerstone content that connects and converts.
3. Make Easy Affiliate Income from Your Blog
Rosemarie Groner promises free access to the top converting affiliate programs in every niche. You will learn how to gain stable income through affiliate income, how top bloggers in various niche use affiliate marketing and which affiliate programs they use. In this free digital marketing ebook, you will be provided with an accurate formula to find out which affiliates will be the best option for you.
4. Social Ads School
As solopreneurs or marketers, we like it or not, social media ads are part of our activities. Thus, learning how to create, optimize and scale our social media advertising campaigns is compulsory. Learn how to leverage Instagram or Facebook advertising to expand and monetize your business with this free marketing ebook.
5. How to Write Magnetic Headlines
That headline makes or brakes your piece of content is no secret anymore. It is also demonstrated that on average the headline will be read by 8 out of 10 people, while the content just by 2 out of 10, so the better your headline the better are your chances to get your content read. “How to Write Magnetic Headlines” will reveal concrete guidance to help you improve your headlines.
6. 101 SEO Tips and Tricks to Increase Your Traffic (Fast)!
7. The Beginner’s Guide to Branding
A freebie from Creative Market, to support your efforts of putting your branding in place.
8. 20 Brilliant Opt-In Offers Subscribers Will Love
A tutorial that instructs you on how to craft quickly and easily opt-ins that your audience will love paired with over 30 examples for further guidance.
9. How To Attract 1000 Subscribers In 30 Days
Sue Ann Dunlevie created a step-by-step content formula for beginner bloggers that includes ardent themes like: content targeting, guest blogging, social signals, opting in for a freebie, WordPress plug-ins for content targeting, tracking your traffic, blog commenting, forum marketing, reverse guest posting and more.
10. How to Create Compelling Content that Ranks Well in Search Engines by copyblogger.com
A free digital marketing ebook that delivers a step-by-step strategy to support you while creating highly engaging content that ranks well in search engines results and scores links. A series of secrets, tips and strategies to conceive content loved by search engines.
11. A Content Marketing Strategy That Works
What makes content marketing work and how to create a content strategy that works? This ebook on marketing strategies aims to show you the path to building a genuine authority.
12. Landing Pages: How to Turn Traffic into Money
If you want to convert your traffic into paying clients, you already know that the process includes highly focused and powerful landing pages. This ebook has as purpose to detail for you the key elements of successful landing pages.
13. SEO for beginners!
Yoast’s freebie proposes an ebook that teaches you the basics of SEO: keywords strategy,
site structure, technical SEO tips, user experience best practices, SEO content writing among others.
14. A "Cheat Sheet" for Writing Blog Posts That Go Viral
Jon Morrow from Smartblogger offers to help you for free to write popular posts and use directly what is proved to work and not to take a try and error path. His Headline Hacks are a great starting point.
15. Google Search Advertising Guide
This guide covers everything from how search advertising works, how to organize campaigns, ad formats, how to monitor and optimize ads performance.
You will become familiar with basic and advanced concepts including search fundamentals, bidding and targeting strategies, ads performance and monitoring reporting, and more.
16. Google Display Advertising Guide
A guide created by Google to detail their Display Advertising service and explain the concepts, be it basic or advanced behind it. Also, you may find best practices, instructions on how to create, manage, optimize and measure your ad campaigns developed through the Display Network.
17. List Building 101: How to Rapidly Build an Email List
The fact that the email list is among the greatest assets of an online business is no news. This is the number one marketing activity that you must invest energy and money in, if you want to grow your business. To successfully build your email list you need a combination of skills: content marketing, design, copywriting, sales and paid acquisition. And this is exactly what Teachable aims to teach you through this free internet marketing ebook.
18 . Teachable’s Course Creation Book
A comprehensive guide that covers the basics on how to create content for videos, slides, interviews & more to build your own online course fast.
19. Content for Your Emails
If you have no idea what to write to your subscribers Meera Kothand has you covered with her free swipe file containing 105 Content Hacks for Emails - 2 years worth of content with examples valid for any niche - including yours.
20. 101 Tips and Tactics to Grow Your Website Traffic
This is your chance to find out how to attract a ton of visitors to your site for free without paying Google or Facebook. Jeff Bullas is ready to share his hacks, ideas and strategies he has used to attract over 16 million visitors to his blog over the last 4 years without spending a cent with Google or Facebook. Take a look at his insights concerning social media, search, email, partnerships and collaborations, content marketing, mobile, social proof.
21. How to Get Your First 10,000 Instagram Followers
This in-depth guide from Foundr Magazine reveals how they went from 0-200k followers in under 8 months on Instagram and proves that Instagram can be a great tool to generate business if used properly. Foundr is generating an astounding 1200+ email opt ins per week, now if this is something you want to replicate, read this ebook.
22. Instagram for Business Strategy Guide
Later offers a 65-page guide that will walk you through the steps you need to take to build an Instagram strategy, post great content on a consistent basis, and grow your audience with increased engagement. And consequently, strengthen your business with a new reliable channel.
23. Triple Your Income with Affiliate Marketing
Affiliate marketing is a reliable way to monetize your business, so do yourself a favor and profit on it as much as you can. This ebook is meant to aid, it comprises: what is an affiliate marketing and a referral program, elements to consider before joining an affiliate program, where to find a profitable affiliate program, list of affiliate programs to join, how to promote your affiliate link without sounding like a salesperson, Pinterest strategy, how to add affiliate links on Pinterest, list of Pinterest group boards to join.
24. Your Brand’s Blueprint for Finding and Leveraging Influencers
Shane Barker gives you the tools to take your influencer marketing to the next level via a clear methodology to identify the appropriate influencers for your business, based on a set of criteria built on reach and engagement. You will also learn which are the tools to optimize the influencer marketing campaigns, tips to correctly reach out to influencers, create a compelling pitch and ways to create and maintain lasting relationships with relevant influencers.
25. Successfully Generate Leads to Grow Your Business with Facebook Ads
Adespresso’s free marketing ebook is created to teach you how to use Facebook ads to generate leads. You’ll learn about the different types of lead magnets you can use, a series of tips on driving traffic via lead magnets and how to nurture leads. Also, it puts at your disposal techniques to build great landing pages with the help of different landing page tools.
26. The Complete Guide to Social Media For B2B Marketers
This digital marketing ebook gathers a collection of tips on leveraging social media and guidelines on navigating the challenging world of social media today. It reveals all you need to know about the metrics that need to be tracked, the type of content best suited for different platforms, and how to drive conversions and engagements through social media.
27. Visual Principles for Designing More Persuasive Landing Pages by Oli Gardner
International speaker and writer, Oli Gardner, crafted this ebook to depict the “Attention-Driven” design principle to design persuasive landing pages. Here are some principles to respect: use clutter free designs, avoid distractions from the main message. Oli Gardner discusses concepts like attention ratios, and how to use designs to prevent the loss of mental energy. Designs that cater to a psychology most often win. To find out how Interaction design can help you skyrocket conversions, read the book.
28. Conversations Not Campaigns by Marketo
Give your recipients reasons to engage with the messages of your emails, says Marketo. You need to personalize, address directly the individual and talk to him or her like in a face to face discussion. For success, you need to have conversations while marketing, with emails not blasting email campaigns. Marketers are called to cultivate a relationship-oriented mindset and build personalized relationships over the time. You will find inside the ebook, information about behavioral filters and triggering messages based on behavior.
29. The Optimization Survival Guide by Optimizely
Optimizing conversions is not easy task and involves a lot of experimentation. A/B testing and optimization offer marketers hints on what works for their audience and what doesn’t. Inside this guide you will find tips and tricks gathered from 30 optimization experts, that can help you improve your own processes, avoid roadblocks in testing, how to implant your optimization strategy and create experiment hypothesis.
30. Data Driven Content Marketing by Hana Abaza
Hana Abaza explains clearly that you need to approach content marketing with a data-based strategy, not in an empiric “hit or miss” way. It is important to analyze your content, see what kind of results it brings, study your data and execute your content marketing strategy based on data insights.
31. Paid And Earned: The Two Sides of Influencer Marketing by Jay Baer
If you want to revamp visibility and conversions, influencer marketing is one of the best ways to do that. Jay Baer solves tough questions like how to find success via influencer marketing, what works best earned influencers or paid influencers. And provides a plethora of details related to the intermingling relations between influencers and brands, classification of influencers – mega influencers, macro influencers, micro influencers – and many more.
32. Guide to Social Media Advertising
HubSpot’s essential guide provides all the information you need to know to get started with or improve your social media advertising. You’ll find out inside this marketing ebook how to create attention-grabbing ads on Facebook, Twitter or LinkedIn in no-time.
33. Free Guide: How to Generate Leads Using Facebook
Learn how to use content & advertising on Facebook to generate sales leads. Andrea Vahl shares insights on the following topics: the type of content you should post on Facebook, how to capture leads from Facebook, how to start advertising on Facebook, how to measure your Facebook marketing success.
34. How to Run Successful LinkedIn Ads
Another valuable ebook from HubSpot that aims to teach methods to identify the target audience, to reach your ideal buyer personas. It addresses issues like how to decide on the best content to post, how to build a following organically, how to create a bidding and budgeting strategy to maximize return. Also, how to put in place a conversion tracking system, how to monitor, optimize and report on LinkedIn sponsored content campaigns. Plus, a two-week free planner to help you run LinkedIn sponsored campaigns.
35. The Guide to Facebook Live
How live video can grow your brand awareness and social following. A comprehensive guide that includes a broad discussion on why you should include Facebook Live in your marketing plan, how to develop your Facebook Live plan, how to film your video, how to promote your videos.
36. How to Advertise on Instagram
Another gem free internet marketing ebook from HubSpot, deploying comprehensive details on how to run ad campaigns on Instagram, how to define goals, manage engagement and measure ads results. The ebook delivers relevant know-how on incorporating Instagram ads into your paid promotion strategy, on establishing SMART campaign objectives, creating optimized Instagram ad campaigns and monitoring their results. You will find out insights and results from exclusive ad experiments.
37. The Science of Successful Facebook Ads
If you want to improve the results of your Facebook ads use these data-based tips from HubSpot. The Science of Successful Facebook Ads shows you an overview of a typical Facebook ad, which is the most popular type of ad, the most popular headline length, text & description length, the most popular words, numbers, links and CTAs.
38. How to Use Twitter for Business
If Twitter is a relevant pillar of your social media strategy, here is a resource to help you improve results from marketing on Twitter via sharing and engagement. This strategy free digital marketing ebook helps you start on solid bases with the optimization of your profile, the type of content to share to boost engagement on Twitter, how to generate leads, deal with Lead Gen Cards and Analytics to measure performance.
39. The ROI of Content Marketing – Kuno
In order to know what’s working for your business in terms of marketing, you need to constantly measure the results of your efforts and consequently adapt your marketing strategy.
Kuno’s ebook, will help you think about the goals that you want to achieve with your content, and how to proceed when measuring them. Find out best tips on how to measure content ROI, which are the best metrics, how to improve your content and how to gauge your content’s success.
40. 8 Steps to Blogging Mastery – Jeff Bullas
Jeff Bullas is one of the best bloggers in the business and you have the chance to learn from the best. Here’s what’s inside this ebook: how to create a memorable blog brand, a marketing plan that works, how to build a successful blogging foundation, how to create inspired content.
41. The Best Practice Guide for Effective Blogger Outreach – Inkybee
One of the most reliable ways of building traffic is guest posting. To be able to guest post you have to outreach bloggers and influencers in your niche and publish your content in front of their audiences. Inkybee created a detailed ebook comprising all the information you need to know in order to create a reliable outreach strategy and support you in creating solid relationships with fellow bloggers. After reading the ebook you will be fully equipped to set objectives for your outreach campaigns, to develop and maintain your relationships with other bloggers, to track and measure your content.
42. Pinterest Strategy Guide Insider Secrets Revealed
Tailwind brings for you a powerful resource to support your endeavors of creating a Winning Pinterest Marketing Strategy. Here are the main themes that are approached: creating a powerful Pinterest profile, creating the right boards and pinning the right content, promoting your own content for maximum exposure and traffic generation, content curation and collaboration, analysis.
43. Social Media Data Cookbook – For Marketers
This ebook’s purpose is to help you make your data work for you. It develops 11 recipes of how to make your marketing smarter. Thus, inside you will find: 11 simple, effective ways to use social media data; the most persuasive way to prove impact of your social media campaigns, a test you can run to see the exact ROI of social messages; practical ways to discover what your clients really want, how social media data and conversation clusters can boost SEO traffic.
44 . Affiliate Marketing: Affiliate Marketing Fundamentals
A comprehensive 164 pages ebook to equip you with all the knowledge you need to start with affiliate marketing on the right foot. From basic concepts concerning becoming a merchant or an affiliate and managing an affiliate program, to affiliate marketing compensation models, strategies for merchants and affiliates. Also, it details the most important affiliate networks, affiliate software and tools to use, popular affiliate programs and potential issues you may encounter with affiliate marketing.
I hope this list of free digital marketing ebooks in 2018 that encompasses a wild variety of topics covering the major aspects of digital marketing today, will act as the go to resource that will support you when approaching a new marketing tactic or strategy.