Posts tagged Mobile app advertising
Mobile Advertising - Why Is It So Successful?

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attributed to the fact that consumers are quickly embracing the newest technology that will ease their life a little more.

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