If you ask an expert this question most probably you will get an answer like “Depends”. Hmm very probative! Great answer indeed!
Depends on what? On your company’s strategy and goals. Are you looking to build a constant audience? Do you need to increase short time sales? Are you launching a new service/product? Which are the barriers to entry on your service/product market? Are you an established, recognized brand in your industry? There are many questions that need an answer before approaching the SEO/ PPS decision.Read More