Create Your Best Infographics. Tools and Tips

Tools and tips to create the best infographics

Which are the elements of the best infographic? I have been fascinated by infographics for a while, then I thought I would like to try my hand and create one myself. Even if I am not exactly a visual person, I am a great fan of the written word primarily, infographics are the exception of the rule in my case. I am not a professional designer, I am just a person with a sharp aesthetics sense. Back to the initial question, let’s explore a bit.

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 All infographic makers preach that their tool helps you build an infographic in 15-30 min, well, this is an exaggeration, only if you want to gather some elements or you are just referring to the final stage of putting together the design for the infographic, otherwise is far from being that simple.


In my adventure of finding a good infographics tool I tested several free infographic makers and here is what I discovered:


Visme is a reliable tool to create the infographic you desire, the best infographic. There is a decent collection of free infographic templates from which you can pick up one that fits your taste, or you can create your own from scratch. You have the option to download for free the infographic created at a decent resolution.

Their distinctive advantage is the possibility to insert animations and make interactive infographics. If you share your infographic as URL your visitors will be able to see these animations.

Visme infographic tools create infographics online

  Source : Visme

Canva is among the most popular tools for design and free infographic makers, if you are not a professional designer. Among its capabilities counts infographic designing. They put at your disposal a large collection of free infographic templates, the largest among the applications I tested, infographic examples, a plethora of fonts and more than one million images. It has a well-organized and intuitive interface. You have the possibility to download your work in several formats or share it.

If you want to create your own infographic as beginner, this is the best infographics maker to start with and you have a pretty good chance to create an appealing design.

Best infographics free infographic maker Canva

Source: Canva

Piktochart is also a good infographic tool, it has a rich collection of free infographic templates to choose from, updated weekly. You can make your own infographic from scratch or use built in blocks, icons, charts, maps and an extended selection of photos. You can download your creation as PDF or embed it into your site or as slide-show.

Best infographics marketing design data analysis create your own infographic with Picktochart

Source: Piktochart

And besides some good infographic tools, I also came up on one that succeeded the exploit of offering me one of the most unimpressive user experiences I had in years. I refer to Venngage, despite of having a decent templates collection and infographic examples, they provide some poor client service and use some misleading advertising. They claim it’s free to test their services, when in fact it’s not, it’s impossible to export or share an infographic, if you don’t have a paid subscription. And they also have various limitations, like the number of items you can upload. All in one, an infographic maker app I will not try again any time soon.


That our brains process better images, it’s not a secret any more. And this is one of the reasons that explains the success of infographics, as they are visually interesting content marketing pieces that interpret in a simple and digestible manner, complex concepts or data sustained facts.  “Publishers who use infographics grow in traffic an average of 12% more than those who don't.” says HubSpot. It’s a differentiation element that most often stands out.


And in many cases infographics generate lots of buzz, like these study cases about infographic ROI from Vertical Measures. Or this one from MobileCause who generated over 700 leads.

Here is an infographic that reveals why infographics work.

Anyway, simply gathering together some data and some images will not guarantee the success of your infographic. You want the best infographic you can create to appeal to your audience. There are some tips to create infographics online, some steps to create the best infographic that you should carefully follow, to see valuable results and return on investment.  


Keep reading:


Define the Target Audience for Your Infographic

To obtain the best possible results from your infographic, make it specific, tailored and personalized on your buyer personas interests and needs. Your infographic should be relevant for your target segment, not for the whole world.

The highest value leads, the highest traction, attention and even virality, will be generated by your target audience. Conceive a creative format that will resonate with your audience.

Relevant tip to make your own infographic:

*  Target your audience



Define the Topic, the Subject of Your Best Infographic

Choose a topic that resonates with your audience, that raise her interest. If it’s possible to be a trending story even better.  

Your infographic should have a compelling central idea, be coherent and attention grabbing from the very beginning. Its primary purpose is to educate and inspire.

Relevant tips:

* Define the story style of your infographic – serious, surprising, funny, exploratory  

* Insert storytelling that evokes emotions, not just numbers and data

* Keep just the relevant data and information



The Power is Hidden in the Headline

The headline makes and breaks. If your headline is not powerful enough, your infographic won’t be viewed. As simple as that. In fact, your title should be brilliant, or close to.

Relevant tips to create your own infographic:

* Clearly describes the topic of the infographic

* Is eye catching and interesting.

* Easy to understand and under 70 characters length.



Match an Appropriate Infographic Template

Infographic types scheme. Source:  How to make an infographic?

Best infographic types scheme. Source: How to make an infographic?

The template, the format you choose for your infographic needs to be a fit for its idea and story. And should help you adequately convey the main idea to your audience. Infographic makers offer a variety of customizable templates, take your time and choose one that best match your infographic story. If you want to help your readers answer a certain question by offering various options, you will choose a flowchart not a “how to” template.

Relevant tips:

* Do your homework and check the theory if you are a beginner. Take a look at a types of infographics presentation.

* The template picked, its design, has to match the story you want to tell.  If your infographic speaks about great achievements, having a dark crusty background is not exactly the best option.

* Personalize the template you choose according to the purpose of your infographic



 Gather and Verify the Accuracy of Your Data

The major advantage of infographics is that they present data and numbers in an attractive and interesting way. If your infographic presents many numbers and figures, it worth to double check them.

Relevant tips for best infographics:

*  Use reliable, authoritative and up to date sources for your data

*  Check statistics on several sources

*  Present the numbers and data in an organized manner



Aim for Simplicity

As always less is more. A minimalist approach is most often the best way to create your infographic. The scope of infographics is to stylize complex ideas into simple visuals. So, just keep it succinct if you want to impress, focus on just one point without confusing concepts, jargon, long text or loads of data.

Relevant tips for best infographics:

*  Use short, straightforward sentences or bullet points

*  Use just the most relevant data

*  Highlight the most important points, make it skimmable



Aim for Visual

Infographic means an emphasis on visual pizazz. Don’t clutter it with too much text. Find the right balance between the two, but keep the written info to the minimum. Embed your infographic with attention grabbing images to make your data more interesting and engaging.

Relevant tip for best infographics:

 *  Infographic means primarily visual, keep it like that



Aim for Legibility

An infographic is a sublimation of best practices in design. Negative space is important for the balance of your infographic layout. Effective infographic design is fluent and pleasant for the eye, not a noisy conglomerate of visuals.

Relevant tips for best infographics:

*  Balance the visuals with the negative space to efficiently highlight your message

*  Choose one color scheme with a few colors and keep it that way

*  Consider minimizing the number of fonts used, one maximum two should be enough



Aim for Fluency

An effective infographic matches perfectly the design and the cognitive information. They must flow and combine harmoniously to convey the fluence of the infographic and smoothly drive the viewer through the thought process. The best infographics tell a good story, completed by a great graphic design.

Relevant tip for best infographics:

* Watch out the congruency of the information and design, their fluency


Consider Making Your Infographics Interactive

Visuals are an essential learning tool, no doubts about that. But it’s also true that kinetic learning is more powerful, human retain better while executing an activity. Thus, adding interactivity to your infographic should increase its effectiveness. It may offer control to the user and provoke imagination in ways that a static infographic is just not capable of.

Add scrolling effects to spice up the users’ experience and together with animations to engage them further. This interactive infographic is a great example. Other options to make users involve and participate are to insert roll-overs or clicks to discover supplementary information. Or to insert their own data, like in this already famous infographic comparing your revenues to those of John Paulson. It’s a great infographic idea, and also great to destroy your day, duh! (Do yourself a favor and don’t try it when you have a bad day.)

Relevant tips for best infographics:

*  Insert scrolling effects

*  Insert animations

*  Insert roll-overs



Size and Length Matter, so, Keep an Eye On  

Infographics during the publishing process might suffer resizing, verify that the readability is not damaged. The smallest fonts need to be visible without effort.

Infographics are meant to be long, but too long means losing your audience on the way. Users might have a slow connection, and a heavy file translates into a poor user experience.

Relevant tips for best infographics:

*  Limit the length to maximum 8000 pixels

*  Limit total size to 1,5 MB

*  Limit the width to 600 pixels



Insert Sources

If you are relying heavily on data in your infographic, citing sources is a must. It will generate trust and authority to your infographic. You can cite the sources at the end of the infographic or even within its body if that doesn’t disturb the general flow.



Promote and Share Your Infographic

Infographics don’t become viral and popular by default, they need promotion. You know the dictum a piece of content marketing means 20% creation and 80 % promotion, infographics are no exception. As consequence you need to share your infographic on social media, data says infographics are three times more shared on social media platforms than other content marketing types. Publish it on your site, insert social sharing buttons, reach influencers in your niche and ask them to spread the word, ask your audience to share it.

Relevant tips for best infographics:

*  Embed code to encourage sharing

*   Insert social media buttons

*  Include parts of your infographics in other social media posts

*  Publish it on specialized platforms for infographics:, Canva Social Stream


Since visual content marketing is gaining momentum, infographics are still raising interest and bringing results. Not to mention they are a great way to stand out and engage your audience.

And these days is really possible to create outstanding infographics without being a designer, just by using a reliable infographic maker tool and respecting the tips for best infographics listed above. Have you discovered any other tips or tools that you would like to share?


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