Posts in Strategy
Top Influencer Marketing Trends That Will Blow Off the Marketing Landscape

Even if it is more and more popular, influencer marketing is nothing new. It is as old as marketing itself. The reason it’s such a hot topic today is because how consumers perceive marketing and advertising messages thanks to newer technologies. New technologies are the base that generated this major rise of social media influencers. And influencer marketing trends are to be considered if you plan to use influencer marketing for your business.

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How to Ignite Your Sales Conversion Funnels to Generate More Leads

Sales funnels! Voila some other fancy name and apparently Gordian knot that you need to solve. But wait, that doesn’t need to be overwhelming, if you approach the notion step by step, you will see it is achievable.

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How to Create a Content Strategy? Core Pillars and Template

The content marketing strategy is practically a blueprint that comprises processes, standards and topics to help you plan, create and publish your content. The strategy is the foundation of reaching your business goals. It is a sort of magnetic compass that you have to craft on your own measure to show you the way to your objectives. And of course, we are all striving to find the best content marketing strategy that works for our business.

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This Is Why Marketing Bundles Are a Smart Strategy

A marketing bundle or product bundling simply refers to combining products that sell separately into one bundle and selling it at a special price, while allowing the buyer the option of choosing the products individually or together as a bundle. You have probably purchased a bundle before; an excellent example is when your local fast food outlet offers you a “mega meal deal”, where you’re offered a burger, fries and a coke for a fairly cheaper price as compared to when you purchase these items separately.

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YouTube SEO Tips - How to Improve Your Video Ranking

YouTube presents such an enormous opportunity for businesses to dive into video marketing. And why won’t it? Statistics show that 54% of users prefer to see more video content and 87% of marketers use video as a marketing tool because it’s effective as far as ROI is concerned. It’s for such reasons that video marketing is on the rise and YouTube SEO ranking a very important thing if you want to create any impact.

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LinkedIn Marketing Strategies and Tips That You Need To Know

Managing to fully leverage the resources of LinkedIn marketing for B2B requires a strategy. You need to approach LinkedIn business as a piece of multi-channel strategy with objectives and allocate appropriate resources, while putting an emphasis on quality to be able to secure significant advantage on this platform.

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How to Build an Effective Social Media Marketing Strategy

Your customers or clients are the lifeblood of your business. You need to find them wherever they are and grab their attention and eventually retain their loyalty for long term. One sure place to find them is through social media. And an effective social media marketing strategy is a surefire way of earning and keeping customers.

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How to Build Top Video Marketing Strategies - with Tips

Videos are virtually ubiquitous; statistics show that a third of online activity is now spent watching videos. More than 500 million hours of videos are watched on YouTube each day. Such statistics are why there is a rise in streaming services such as Netflix, IGTV, Amazon Prime Video and many more; it also explains why over 87% of online marketers prefer engaging high quality video marketing strategies for their campaigns.

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How To Build Your Email List From Scratch - Expert Advice

It may seem odd to think of any form of digital marketing as old school but did you know that email marketing just celebrated its 40th birthday in 2018? Email marketing traces its origin way back in 1978 when the very first mass mail campaign was sent to around 400 recipients for Digital Equipment Corp campaign. It’s 2019 and everyone is still learning and relearning best ways on how to build an email list because email marketing has stood the test of time.

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Mobile Advertising - Why Is It So Successful?

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attributed to the fact that consumers are quickly embracing the newest technology that will ease their life a little more.

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Top Digital Marketing Strategy - How To Ace It

As 2019 gains momentum, new technologies are coming out while existing ones are getting smarter. The targeted customers are not being left behind either; they’re getting savvier even as they get bombarded with more marketing each day. And as these changes continue, the goal of digital marketing strategy remains the same, to continue gaining and keeping the audience’s attention.

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