In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attributed to the fact that consumers are quickly embracing the newest technology that will ease their life a little more.Read More
Which are the elements of a good infographic? I have been fascinated by infographics for a while, then I thought I would like to try my hand and create one myself. Even if I am not exactly a visual person, I am a great fun of the written word primarily, infographics are the exception of the rule in my case. I am not a professional designer, I am just a person with a sharp aesthetics sense. Back to the initial question, let’s explore a bit.Read More
As 2019 gains momentum, new technologies are coming out while existing ones are getting smarter. The targeted customers are not being left behind either; they’re getting savvier even as they get bombarded with more marketing each day. And as these changes continue, the goal of digital marketing strategy remains the same, to continue gaining and keeping the audience’s attention.Read More
Ranking the highest possible in search engines results is a fierce battle. An interminable ever-changing list of on page SEO and off page SEO factors impact these results.
The main purpose of on page SEO techniques is to naturally optimize a piece of content for search engines, in such manner that it is easily found and listed in front of targeted visitors.Read More
If there is an industry that has radically been affected by the growing spheres of influence of Google and Facebook, it’s the advertising industry. They control a duopoly of about 61% of US digital ad spend. The digital age has dramatically reshaped the advertising model from the traditional 30 second television spot to having to maintain a myriad of platforms and devices.Read More
Whether you’re considering chasing your passion for Pinterest and turning it into a part time money maker or are considering making it a full time business, there are many legit ways on how you can make money on Pinterest than you can count in one hand.Read More
If you’re wondering how to make money from YouTube then you probably have a YouTube channel or are considering creating one. And it’s for a good reason. More than 80% of YouTube viewers visit the site to either get help in solving a certain problem, learn something new or simply for entertainment.
Can you make money on Instagram? Let’s get an early hint by looking at some of last year’s statistics.
Instagram images get an average of 23% more engagement than their Facebook counterpart while brands see engagement rates 10 times higher on Instagram than they do on Facebook, 70% of users look up new brands on Instagram. Plus 31% of people who make more than 75K per year are present on Instagram.Read More
Anyone in business, whether new or experienced, wants their message or product to impact their target and eventually have high conversions or gain more customers, right? Site owners often leverage analytics on their sites but most of them forget to leverage the data to improve their marketing performance. But without actively testing with A/B testing tools, it’s dicey trying to improve on your efforts.Read More
If you are an entrepreneur or solopreneur and have your own site, it’s a matter of time till you hear that in order to rank in search engines you need SEO backlinks, if possible high quality backlinks.
All good, but how do you get backlinks? And what are backlinks in SEO, more precisely?Read More
“Never judge a book by its cover” is a well-known cliché, but the cover is the detail that sells a book, the cover and the several paragraphs description on the back. Landing pages are pretty much the same and have the same mission. An optimized high converting landing page is the “wonder tool” that direct prospects to your sales funnel.Read More
Are you new to Facebook advertising and searching for a simple Facebook ads guide? Then this article will give you all the important expert advice that you need.
There are literally a myriad of ads choices today, both free and paid and according to Adweek, tables turned in 2017 when digital advertising exceeded TV advertising.Read More