Tips and tools for creating great infographics

You will find bellow the list of the elements of a good infographic and the associated tips:

Define the target audience for your infographic

Tip:

* Target your buyer persona

 

Define the topic of your infographic

Tips:

*  Define the story style of your infographic – funny, serious, surprising, exploratory  

*  Keep only the relevant information and data

*  Insert storytelling to evoke emotions

 

The power is hidden in the headline

Tips:

*  Clearly describes the subject of the infographic

*  Is interesting and eye catching

Under 70 characters length and easy to understand

 

Match an appropriate infographic template

Tips:

If you are a beginner, check the theory first

*  The design of the picked template has to match the story

 

Gather and verify the data accuracy

Tips:

*  Use authoritative, reliable and up to date sources

*  Present the numbers and data in an organized way

*  Check statistics on various sources

 

Aim for simplicity

Tips:

*  Use straightforward, short sentences or bullet points

*  Highlight the important points, make it skimmable

*  Use only the most relevant data

 

Aim for visual

Tip:

*  Infographic refers primarily to visual, keep it as such

 

Aim for legibility

Tip:

*  Balance the visuals and the negative space to emphasize your message

*  Consider minimizing the number of fonts

*  Choose one color scheme

 

Aim for fluency

Tip:

*   Watch out the fluency of the design and information

 

Consider interactivity

Tips:

*   Insert scrolling effects

*   Insert roll-overs

*   Insert animations

 

Size and length matter

Tips:

*   Limit the length to 8000 pixels maximum

*   Limit the width to 600 pixels

*   Limit total size to 1,5 MB

 

Insert sources

 

Promote and share your infographic

Tips:

*     Insert social media buttons

*     Embed code to encourage sharing

*    Publish it on platforms specializing in infographics: Canva Social Stream, Visual.ly

*     Include partially your infographics in other posts published on social media


Tips and tools for creating the best infographics.png
Lorraine Pavel