Content Strategy Consultant

 

Captivate audiences, build an authoritative reputation and become the “go to”expert business in your industry. All these start with a rock-solid content strategy.

 

About Me

Hello, I’m Lorraine. I’ve Been Crafting Marketing Strategies for Over 17 Years!

I am a long-run inbound marketer and content strategy consultant (content strategist), the plume behind this blog and the primary lens behind Biz Styled Stock.

If I would have to define myself in a couple of words, would probably be something like this: a curious mixture – part natural-born wordsmith, part strategy alchemist, part avid reader, and the rest photography virtuoso. All these spiced up with a healthy dose of curiosity and a spartan spirit of the organization.

Juggling inside the marketing realm for almost two decades, I have worn many hats. That of a beginner Secretary,  a General Manager in a small enterprise struggling to attract more clients and establish a presence on the market, or a Sales and Marketing Director in a multinational company that manages multi-million euro budgets for marketing in order to strengthen sales and expansion. Among others.  Add some other dozens of consulting projects as a marketing expert for small businesses around the world.

As a marketing connoisseur with a huge crush on strategy, along the way, I piled countless proofs that nowadays content strategy is the backbone of a flourishing business. No matter how harsh the economic environment might be.

Lorraine content strategist
  • Content Writing
  • Search Engine Optimization (SEO)
  • Stock Photos & Marketing Visuals
  • Copywriting
  • Content Strategy
  • Course Creation and Launch

Years of Experience in Marketing

Content Strategy Consulting and Content Writing Projects

Industries

Experience

  • Former Sales & Marketing Director in multinational company
  • Former Managing Director of SMEs
  • Former Managing Partner of marketing agency
  • Marketing Expert Consultant for SMEs

Education

  • MBA in Strategic Management
  • HubSpot Certification - Inbound Methodology
  • HubSpot Certification - Content Marketing
  • HubSpot Certification - Email Marketing
  • HubSpot Certification - Search Engine Optimization (SEO)
  • HubSpot Certification - Digital Advertising
  • Google Analytics Certification
  • Google Measurement Certification
  • Google Ads Search Certification

Industries

  • Finance, Financial Markets & FinTech
  • Real Estate & Investments
  • Digital Marketing
  • Business & Entrepreneurship
  • Travel
  • Translations
  • Photography
  • E-commerce
  • Health & Wellness
  • SaaS

My Process

Each business is unique and as such the content strategy that will work for it and bring the maximum possible results. Consequently, each company needs a tailor-made content strategy that will take into consideration its particularities in a defined interval.

Content marketing is a marathon.

Reinforce what brings results.

Measure, rinse, and repeat

Define Goals

SMART (Specific, Measurable, Achievable, Realistic, and Timely) goals for content marketing.

i

Pillars of content

Identify clusters of content and topics relevant for the business

Distribution channels

Select the main distribution channels for content dissemination.

Measure Performance

Measure the results obtained and improve continuously to reach the established goals.

About banner

Value

\

Download my free content strategy template

\

Complete each slide with your details and data

\

Need further help, get in touch

Free Content Strategy Template-min
I am content marketing strategist

Let’s Crush It!

Overwhelmed with Your Business' Content Strategy?

Let's Craft It Together!

Pin It on Pinterest

Share This