Your small business deserves to be found. Let’s make it happen.
Stop Guessing Why Your Traffic Drops. Start Knowing What to Fix.
My Complete SEO Audit uncovers the technical and content barriers blocking your business growth.
Let’s discuss your site together – in a free, 30-minute discovery call – and map out your next SEO priorities before you spend another dollar on content or ads.
Winning SEO Strategies
Years in SEO
Complete SEO Audits
Why You Need This? Because Every Missed Fix Costs You Clients
Technical errors block your best pages
You spend money on content that doesn't perform as expected
You’re ranking for the wrong keywords
Your competitors fix faster and rank higher
Your rankings drop without explanation
You don’t know where to start improving
Hi, I am Lorraine and I've Been an SEO Strategist for More Than 12 Years
Lorraine Pawell has spent over 20 years in marketing and more than a decade in SEO and content strategy, long enough to see that the secret to growth isn’t more tactics, tools, or traffic.
It’s clarity.
Somewhere along the way, many small business owners got the idea that success comes from doing everything – posting everywhere, chasing algorithms, and constantly creating. But in reality, it’s about refining your message, your strategy, and your focus.
She helps small business owners simplify their SEO and content to build websites and strategies that attract the right audience, convert more leads, and actually support their business long-term goals.
Because when your message is clear and your content works with intention, growth stops feeling like a guessing game.
If you’re ready to achieve results with intention, let’s make it happen.
Let’s make your content and SEO count.
What’s in It for You and Your Business?
HIGH-IMPACT FIXES FIRST
No fluff, we pinpoint issues that directly affect visibility, rankings, and conversions.
CONTENT THAT EARNS TRUST
Fix duplication, refine messaging, and build credibility in your niche.
STRONGER TECH FOUNDATION
We optimize the crawl path, page speed, and mobile usability so Google actually sees you.
COMPETITIVE EDGE
Know where competitors outrank you and get a strategy to overtake them.
TIME + COST EFFICIENCY
Stop patching random issues, invest once in understanding your entire SEO foundation.
VISIBILITY ACROSS AI & SEARCH
Prepare your site for the next generation of AI-driven search (Perplexity, Copilot, ChatGPT).
What’s Inside Your Complete SEO Audit?
Technical Foundation Audit
Checks server responses, site speed, crawlability, redirects, and Core Web Vitals — the health of your entire website.
Content Performance Review
A complete evaluation of your website copy and blogs to uncover thin, duplicate, or outdated content, and map what needs to be updated, merged, or removed.
On-Page SEO Audit
A detailed review of titles, metadata, headings, schema, and internal linking to ensure every page sends the right signals to search engines.
Mobile Experience Audit
Ensures your site meets Google’s mobile-first standards and keeps users engaged on the go.
Global & Local Visibility Audit
Whether you target one city or several countries, we verify all technical settings and citation signals for maximum reach.
Trust & Authority (E-E-A-T) Audit
We measure how well your site demonstrates real expertise, trustworthy sourcing, and consistent author identity.
Value
How Does It Work?
Book a Free Discovery Call
We start with a short call to understand your goals, challenges, and target audience, and confirm that an SEO audit is the right next step.
Audit Execution
My in-depth technical and content evaluation uncovers what’s slowing you down; from crawl issues to content gaps and E-E-A-T signals.
Audit Results & Implementation Plan
You’ll receive a clear, data-driven report with prioritized actions; plus a walkthrough call explaining what to fix, what to improve, and what to build next.
Measure Results
As updates are implemented, I track improvements in visibility, clicks, and leads.
Start for Free!
Use my Complete SEO Audit Checklist to evaluate your website the way search engines do and spot the issues holding back visibility and leads.
What My Clients Have to Say
Lorraine is a great creative talent and pro technical SEO and content strategist. We worked closely on various projects for six years now and the quality of her work has always been superb. She is professional, able to deliver, reliable and confident. We were able to build a solid work relationship along the way. I highly recommend her services!
A while ago, I was really struggling keeping up with all the tasks related to the organic promotion of my business. I had no idea what content to create, when to publish, where, what format, how to optimize for SEO and I was always overwhelmed and stressed. After having the chance to work with Lorraine, things started to get clearer and in place. Now, I am well in advance with my SEO and content plan, well organized and I have more clients than ever before for my consulting business. I can’t thank you enough Lorraine.
Working with Lorraine was a great decision for our business expansion! Her expertise in technical SEO, content strategy and platform migration helped us achieve significant improvements in search rankings and organic traffic and migrating our site to a new platform. Thanks to her efforts, we’ve seen measurable growth in both traffic and revenue. Highly recommend her services to anyone looking to improve their digital presence!
Very thorough and diligent. Excellent technical SEO specialist and content strategy expert. One of our clients, a law firm, tripled their organic traffic under her lead in the first six months of working on their strategy and SEO.
Thanks to her deep knowledge of strategic marketing, content, and SEO, Lorraine led our team to achieve outstanding results for our company. She has an individual approach to each client, develop a unique strategy and implement it step by step.
Lorraine is a talented copywriter and resourceful content strategist and SEO expert. She has the confidence to know what she is able to deliver, never disappoints and performs even more than planned. She is reliable and professional in her dealings. I wouldn’t hesitate to recommend her.
Case Studies
Why Choose to Work with Lorraine Pawell?
- Deep expertise + Domain focus
- Agile & lean approach
- Cross-disciplinary perspective
- Strategist + practitioner
- Focus on impact over output
- Transparent & collaborative
Years of Marketing Experience
SEO & Content Strategy Projects
Industries
Experience
- Former Sales & Marketing Director in multinational company
- Former Managing Director of SMEs
- Former Managing Partner of marketing agency
- Marketing Expert Consultant for SMEs
Education
- MBA in Strategic Management
- HubSpot Certification - Inbound Methodology
- HubSpot Certification - Content Marketing
- HubSpot Certification - Email Marketing
- HubSpot Certification - SEO
- HubSpot Certification - Digital Advertising
- Google Certification - Google Analytics
- Google Certification - Google Ads Measurement
- Google Certification - Google Ads Search
- Surfer Certification
Industries
- Finance, Financial Markets, SaaS & FinTech
- Real Estate & Investments
- Digital Marketing
- Business & Entrepreneurship
- Legal
- Travel
- Translations
- Photography
- E-commerce
- Health & Wellness
What Your Complete SEO Audit services include?
My Complete SEO Audit is a detailed review of a list of 280 SEO elements, covering your website’s technical infrastructure, content, on-page elements, mobile verifications, user experience, EEAT elements, local/international SEO elements. Deliverables include a detailed Airtable report with solutions to the issues discovered, and a 60-minute follow-up consultation.
Why would I need a Complete SEO Audit?
If you have issues with traffic drops, algorithm penalties, losing rankings, or technical errors that you don’t know how to solve or just want a professional verification to discover new opportunities, an SEO audit can be a huge vector of growth. My SEO auditing service reveals what’s neagtively impacting your website and provides tailored solutions.
What's the cost of a Complete SEO Audit?
The costs vary upon the complexity of your existing website and is a tailored offer for each business. Reach out and I will provide the exact cost.
What are the deliverables of your Complete SEO Audit?
You will receive an Airtable file with multiple views, that lists over 280 audit elements each with its explanation, screenhots, findings and solutions. Also, I will provide 1 h consultation to explain the issues and how to solve them. In some cases, I also provide implementation services, but this is a service charged separatedly.
What industries do you work with?
I have extensive experience across more than 12 industries – finance, fintech, legal, SaaS, marketing, travel, e-commerce, dental, and business consulting.
How do I get started with your services?
Simply fill out this form or send an email at lorraine@marketingdigibook.com. I usually respond within 24h, and we can discuss the next steps.